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As a seller, your website or ecommerce webstore can bring you a good amount of traffic and sales. It offers a great way to attract new customers and increase the reach of your products and brand. However a small company typically may not have the resources to create a comprehensive website, set up a payment gateway, or invest on online marketing efforts. Even an existing seller could face a roadblock when it comes to increasing reach, as online marketing spends become progressively higher. This is where alliances or relationships with online marketplaces can help. Strategic alliances or relationships with online marketplaces are very effective for increasing reach. An online marketplace is a type of e-commerce website where product and inventory information is provided by multiple third parties, and the transactions are processed by the marketplace operator. The product offered could be a physical product, such as clothing, furniture, books, or electronics. Or it could e...

To determine the right mobile app architecture, a company needs to understand the following: Categorization of Key Features —The company can employ use cases in this process to determine the key features that customers require from the app. Then, the key features should be classified as informational, transactional, or device-oriented. Informational features  are those where information is being consumed by a user, such as reading news on a subject. Transactional features  are those where a user carries out a transaction with the application, such as sharing, buying, or downloading. Device-oriented features  are those that enable a user to utilize device-specific features, such as using the camera or the gyroscope. If a mobile app primarily has informational features, such as consuming news, then a web app might be sufficient. If, however, a mobile app primarily uses device-specific features, such as scanning codes using the camera, then a n...

Since the demise of newspaper’s great hegemonic grip on advertising, news media minds have been banging their big brains together, trying to come up with ways that not only monetize their content, but also generate some of the sweet ad revenue they used to have the luxury of enjoying. This is, of course, much harder in the infinite space and freedom of the internet. (limited space and information gatekeeping was a true friend to print news) It’s been a bit of a slog and news outlets have been in “trial and error” mode for a while and still haven’t quite gotten it fully figured out. That being said, over the last year or so, user trends have been offering great nuggets of insight that are changing the way marketers and news sites are adapting to trends in mobile news consumption. The landscape for mobile news outlets was important enough to make it to the front page of The Pew Research State of the Media 2015. What was the big deal? That 39 out of 50 legacy news outlets ge...