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A number of factors make developing a mobile app difficult, such as the existence of multiple mobile app platforms, various operating system versions for each platform, and multiple device types, each with its own set of unique features. Given this variety, there are also many ways to design a mobile app, but the three most common methods are native app development, cross-platform development, and web app development. The company must decide which of these types of development methods is most suited for its needs. This decision should be guided primarily by what makes the most sense for the customer. Let’s now discuss Cross-Platform Development along with key characteristics and situations in which this type of method should be chosen. Cross-Platform Development —This method involves developing the app once on a cross-platform app development framework and then running it on multiple platforms after making suitable adjustments for each platform. The apps are listed in the...

To determine the right mobile app architecture, a company needs to understand the following: Categorization of Key Features —The company can employ use cases in this process to determine the key features that customers require from the app. Then, the key features should be classified as informational, transactional, or device-oriented. Informational features  are those where information is being consumed by a user, such as reading news on a subject. Transactional features  are those where a user carries out a transaction with the application, such as sharing, buying, or downloading. Device-oriented features  are those that enable a user to utilize device-specific features, such as using the camera or the gyroscope. If a mobile app primarily has informational features, such as consuming news, then a web app might be sufficient. If, however, a mobile app primarily uses device-specific features, such as scanning codes using the camera, then a n...

An image is worth a thousand words. Image-centric social networks are generally very popular and have an impressive retention rate. These sites focus on the posting and sharing of images and short videos. For a successful social media marketing campaign, it is important to stay up-to-date on trends, and image marketing is one of the biggest trends. The consumer attention span is ever shrinking. In today’s information age, audiences are flooded with content available at a single touch. This abundance of content makes it harder for good content to cut through the clutter and get noticed, but images capture the attention of consumers. They must be presented with engaging content quickly, or viewers will quickly move on to the next item. If a social media post has multiple paragraphs of text, there is a chance it will be ignored by people who feel they do not have time to read it. However, images stand a better chance of capturing people’s attention, and therefore, a post wit...