As a seller, your website or ecommerce webstore can bring you a good amount of traffic and sales. It offers a great way to attract new customers and increase the reach of your products and brand. However a small company typically may not have the resources to create a comprehensive website, set up a payment gateway, or invest on online marketing efforts. Even an existing seller could face a roadblock when it comes to increasing reach, as online marketing spends become progressively higher. This is where alliances or relationships with online marketplaces can help. Strategic alliances or relationships with online marketplaces are very effective for increasing reach. An online marketplace is a type of e-commerce website where product and inventory information is provided by multiple third parties, and the transactions are processed by the marketplace operator. The product offered could be a physical product, such as clothing, furniture, books, or electronics. Or it could e
A number of factors make developing a mobile app difficult, such as the existence of multiple mobile app platforms, various operating system versions for each platform, and multiple device types, each with its own set of unique features. Given this variety, there are also many ways to design a mobile app, but the three most common methods are native app development, cross-platform development, and web app development. The company must decide which of these types of development methods is most suited for its needs. This decision should be guided primarily by what makes the most sense for the customer. Let’s now discuss Cross-Platform Development along with key characteristics and situations in which this type of method should be chosen. Cross-Platform Development —This method involves developing the app once on a cross-platform app development framework and then running it on multiple platforms after making suitable adjustments for each platform. The apps are listed in the